Business Stationery

24th Aug 2016 at 09:14am by Express Digital Print

How important is Business Stationery?

Not every company thinks that purchasing business stationery is imperative. However, there is no better way to enforce your brand, identify your business and demonstrate professionalism. Corporate Stationery can be used as an effective marketing tool and often attract new clients.

Your stationery will reflect your companies image and in some occasions be your image. These printed meet and greet tools will establish trust in your brand and services. Printed stationery will depict your company in a professional and positive light. A business card on its own tells clients and potential consumers that you are legitimate. A quality print finish and design will leave a lasting impression which is vital for what may be a first impression of the face of your company.

Networking is essential to grow you business. Correspondence with other businesses or clients should be with professional letterheads and compliment slips and inclusive of a personal business card for them to keep to hand. This stationery may be the first impression they have of your companies setup and brand and it should leave a lasting impression. Cheaply printed or poorly designed marketing prints or stationery will reflect on your larger image as a company. Quality print and design will ensure that first introductions and repeat business meetings are left with stationery that depicts your professionalism. These printed tools will show customers, consumers and clients that you appreciate their business and continued support. 

The day and age of 2016 many communications are sent out via the web. Emails, Tweets, Facebook Posts, Email Marketing. These all need to be well designed but not necessarily printed. After all, we are all trying to improve our carbon footprint! You must remember how many occasions you meet people in person and converse about your services and thank them for their custom. How many times a customer collects an item or visit your store. How many times you post a letter or an item. These are all occasions when a business card, compliment slip or letterhead would be utilised as a branding tool, a marketing tool and a tool to leave a first impression and a lasting one. 

Other marketing tools can be used in the business stationery group. envelopes, brochures, folders, invoice pads/sheets, pens/pencils, quotes/estimates, contract proposals and letters of recommendation. Not forgetting leaflets, postcards and flyers for promotions and up sellng. Using a variety of corporate or business stationery you open opportunities for referrals and repeat business. Using these tools you are constantly marketing in a creative, professional and non-instrusive manner.

Express Digital Print can print your business stationery quickly and to a high quality. Our in house design team can make them eye catching, professional looking and memorable. With so many different types of print finishing available you can really make your stationery stand out. Express Digital Print will recommend laminates and die cuts where they see appropriate. We can show you print samples of embossing, foiling and spot UV. With the use of different stocks you can appeal to target markets or enhance your image and increase interest in your company. 

We look forward to hearing from you for all your business stationery. 01279 639865

Tags: business stationery, corporate stationery, letterheads, business cards, compliment slips, print, harlow, essex, invoice pads, envelopes, professional